Complete analytics-driven profiles of individual locations or markets in executive summary format, including the kinds of geographic metrics, maps, benchmarks and insights not typically offered through other reporting alternatives.
The following data can be reported based on various distances, drive times and territories for each location and/or market being assessed:
(age, gender, ethnicity, language income, family structure, housing, immigration, employment, education)
(including demographics, counts by industry)
(including anchor store counts, size)
(by specific brand, industry category counts)
(e.g. customer counts, franchisee leads, delivery area metrics, sales)
(e.g. base maps, income distribution, customer locations, aerial photos and site plans)
(national, market, brand, peer competitor and location/market type)
Allows organizations yet to invest in major location analytics capabilities to still draw upon our analytics experience across so many brands for assessing individual locations. Key benchmarks, patterns, and metrics already proven effective are predetermined.
Cost savings due to highly detailed, complex reports being already largely automated and effective report designs pre-built.
A full range of special, geographically-oriented metrics (e.g. distance to boundaries, drive-times, counts weighted by proximity, etc.) representing indicators of location potential are added to basic demographics typically gathered.
Reports include key benchmarks at brand, national, market, competition category, and location/market type levels that are not typically offered by other suppliers.