Solutions to improve management of delivery or franchisee territories and incorporate existing customer and territory data into better sales forecasting and location selection.
Digital delivery and/or franchisee territories are developed and incorporated into the MapleViews decision support system ("the system").
New delivery area metrics are developed to improve sales models, allocation of territories among locations, and location performance management.
Additional spatial metrics related to customer distributions and territory overlap are incorporated into encroachment forecasting to further improve results.
New function to automate the delivery territory definition is added to the system to improve location assessments.
Delivery customer location distributions can be viewed on a location-by-location basis within the decision support system to better assess consumer markets served, territory allocation issues and sales cannibalization.
New function within the system to summarize delivery sales for any custom region specified by the decision maker.
The ability to establish more efficient delivery territories based on the right metrics such as expected consumer demand within territories allocated.
Improved sales forecasting since potential will depend in part on the size of the territory granted to each location.
Significant cost savings due to more efficient processing of information and territory planning processes using new digital delivery boundaries and spatial data.
Better support of franchisees through improved territory encroachment protection and more objective allocation of territories.
The ability to better pinpoint the specific local markets being served by each location for consumer profiling and local marketing purposes.