The long-term growth potential and optimal targeted presence for each market in the country combined with the specific set of optimal locations to target, developed by combining complete scientific location analytics processes with organizational goals and preferences.
Tens of thousands of locations are forecasted and fully profiled in various combinations using new modeled intelligence as part of the location optimization processes.
Proven geographic strategy development processes are deployed that take into account growth patterns witnessed for a wide range of other brands.
Markets are fully quantified, ranked, and selected using a full range of relevant metrics geared toward location planning.
Extensive acquired market data incorporated.
Unique processes deployed for combining management knowledge, preferences, and fieldwork with the location analytics science.
Assessment of chain acquisition candidates can be incorporated into the plan development processes where applicable.
Identification of relocation candidates included.
Markets and locations that are selected for future targeting are fully profiled and benchmarked.
Resulting plan is integrated into the "Instant Site Intelligence" system to allow ongoing monitoring and view local sales potential within markets.
Much more efficient targeting of search efforts toward the markets and locations with the highest potential.
Ability to identify locations with more potential in the same market when assessing a new location.
More high-potential locations identified than otherwise possible.
Better support of franchisees by identifying in advance key markets being targeted and demonstrating outstanding capabilities for backing up decisions with fact-based location intelligence.
Markets will be quantified in ways that also support improved allocation of other resources.