Market Forté Ltd. | Analytics for More Intelligent Growth.

The system is customized to meet specific needs of your organization not addressed by other software alternatives. Functions offered include the following:

Management, viewing, and reporting of your own data content within the mapping interfaces, including business locations, closed locations, territories, delivery areas, photos, site plans, customer locations, growth plans, locations assessed in the past and franchisee leads
Management, viewing, and reporting of third-party market data including Census demographics, daytime workers, competitors, shopping centres, major retail chains, business locations, traffic counts and market boundaries
New location intelligence specific to your organization is incorporated based on analytics project work that precedes system development, including models, consumer profiling, benchmarks, custom KPIs, new growth plans, site quality assessment guidelines and other insights
Integration with the extensive Google Maps content including base maps, business locations, customer ratings/reviews, and StreetView
Integration of commercial lease listings
Complete profiling and forecasting on demand for any specific location/address
Integrated business intelligence system with customized interactive dashboards geared toward location planning
Extensive functions for territory analysis, planning, definition and management
Color-shaded distribution of demographic conditions in the market
Drive-time area viewing and processing
Visual location performance potential layers across local markets
The ability to set and incorporate site quality assessments (site visibility, parking availability, facility condition, etc.)
Reporting of both company and market/demographic metrics for any specific area you draw on the map
Automated development of new territories / delivery areas for assessed location opportunities
Tracking of location assessments made within the system within central databases
Advanced spatial data processing executed through powerful Web services
Business location searches linked to profiles and customer feedback

Key Advantages (versus typical software alternatives)

Intelligent: True intelligence for decision support versus mere reporting of raw data, backed by 20 years of building location analytics solutions for more than 30 brands across multiple industries.
Efficient: All the complicated processing required to produce the final decision support is completely automated via Cloud-based systems so the information is available in seconds versus days. Significant cost savings due to efficient processing and elimination of case-by-case reporting package development are offered and there are fewer location opportunities lost to competitors assessing the same locations.
Accessible: System and its decision support are accessible by anyone in the organization wherever there’s Internet access and available via mobile devices.
Customized: System’s information content and functions are customized to the specific brand and “under the radar” of others.
Interactive: System provides interactive tools for site location reviews rather than static presentation decks, allowing decision-makers to adjust assumptions, map content, locations being assessed, etc. on-the-fly during discussions.
Executive-focused: System is highly complex in terms of its development and ability to process high volumes of complex information but built to offer visuals and simplicity for consumption by executive decision-makers rather than analysts. Executive tools are included to make location assessments, monitor store networks, review development plans, track decisions and identify targeted growth.
Complete: System combines complete market databases, organizational data relevant to location planning, extensive Web mapping functions, business intelligence, automated production of reports, complex GIS functions & processing, and consolidation of information in one mapping interface.
Hosted: All the I.T. work and system maintenance is done for you, with no downloads, software installations, or file imports required and no internal specialists required.
Live: Connected to Cloud-based corporate databases and the Google Maps systems that are regularly updated.
Secure: A complete range of important measures are taken to ensure maximum data security.

Benefits

Significantly improved site location decisions by having the right decision support available.
Rapid decision-making for significant savings and fewer opportunities lost to competitors.
New opportunities otherwise missed are discovered through the exploratory power of the tool.
Improved site review sessions due to interactive presentation tools offered versus mere reports.
Visual overviews of your network, development plan and market conditions are readily available, resulting in more active monitoring and responses over time.