"Panago Pizza was looking to improve its site selection processes through new technologies, analytics, and data. What we received from Market Forté was a complete new set of effective systems and capabilities for establishing the best locations. Eliot came highly recommended by people I respect in the industry. From day one, Eliot displayed a high degree of professionalism, attention to detail, flexibility, and passion for achieving the highest quality results possible. The systems and models delivered exceeded our expectations."
"Eliot MacDonald, a true professional, immersed himself into our brand to understand its culture. Through his incredible attention to detail and complete understanding of the brand, we now have a tool and model that will propel us into the Canadian market over the next few years. Any company that values growth needs a blend of art and science. We used Market Forté to provide us the science for our fact based decisions. Well worth it!"
"I have worked with Eliot MacDonald both at Cara and in my current role as President and CEO of Imvescor Restaurant group. I know him as a very credible, thorough and reliable resource in the area of market assessment and sales forecasting. He has helped our organization in a strategic manner that has proven to be results oriented. I would recommend his services."
"I had the opportunity to have a 6 month in house mandate to develop the Bâton Rouge brand...I was trained on Market Forté and was amazed at what kind of research the software performs and what it measures. Most surprisingly was how accurate the sales forecasts were. My clients are sophisticated franchisors of all sizes, some of whom would benefit greatly from having Market Forté in their offices...it comes with my ultimate praise. This is the first time I am endorsing or selling a product...I feel very good about recommending Market Forté and can do it genuinely and with sincerity."
"Eliot is truly an expert when it comes to market planning and modeling. He is incredibly thorough in his work, as it is very important to him to get to the truth and to discover true insights."
"The results produced through Eliot's solutions were outstanding and exceeded anything else we had seen. The models and the Web tools for evaluating sites continue to provide strong projections of sales for us... Besides the technical sophistication of the solutions themselves, I was extremely impressed with the way in which Eliot carried out the project, communicated with our executive team, and made every effort to improve results... I would recommend without hesitation Eliot's service to any organization of any size that wishes to establish more effective market development plans and capabilities."
"As our plans called for an aggressive growth, we turned to Eliot and Market Forté to assist us in providing a top notch site modeling solution as part of a new national market development plan. I was extremely pleased with the thoroughness and sophistication of Eliot’s processes which directly contributed to results. For instance, the sales models developed gave surprisingly accurate predictions when applying them back onto our existing locations, which gave us the confidence needed to rely upon the work."
"Eliot led the development of the science-based market planning capabilities at BMO, believed to be ahead of those of peers in the industry. He consistently developed innovative, analytics-based solutions to highly-complex business problems that enabled decisions to be made with confidence. I wouldn't hesitate to turn to him for such sophisticated work in the future."
"Eliot developed sales models and detailed market plans for Swiss Chalet, Harvey’s, Kelsey’s, Montana’s and Milestone’s. These models and plans played a key role in site selection and growth strategy. I was impressed with his ability to get buy-in from stakeholders; his practical and quantitative approach to solving problems; and his integrity throughout the process."
"His attention to detail and ability to come up with solutions was exceptional. Eliot's work is beyond any other similar company or consultant that we had in the past worked with."
"When Quiznos wanted to review our site selection process, we looked at different options and in the end chose Eliot and Market Forté. His experience dealing with demographic data, analytics and the science of sales modeling and site selection was impressive. Eliot’s ability to combine that knowledge with building models and tools has helped Quiznos define and have confidence in our future development plans. Eliot is detailed oriented and will give a level of personalized customer service above and beyond expectations."
"After evaluating 9 different mapping and territory optimization companies, Market Forté was the only one that met all of our needs - from manual drawing, data analysis, demographic reporting, ease of use, and most importantly, customer service, Market Forté was head and shoulders above the competition. Our needs for a sophisticated and modern mapping program at Mathnasium were no longer met by using two of the largest U.S. vendors...Eliot was responsive, willing to hear what our needs were, and was the most confident that his program would be able to satisfy everything on our list - and it has! I would highly recommend Market Forté for global mapping initiatives and for franchising territory creation and optimization."
"Eliot developed an innovative, GIS-based decision making capability for a financial institution that was unmatched by its competitors while working for me. The GIS project won an innovation award. He is extremely skilled in decision technologies especially in the area of geographic information systems."
"Eliot is a highly qualified professional in his field. He was without a doubt one of the main forces behind Cara Operation's retail development success. Eliot is a results-focused and effectual leader with a proven ability to turnaround struggling companies. Eliot's talent for proactively identifying and resolving problems makes him an integral part of any organization. I highly recommend Eliot."